Bonefish Grill has appointed Blast Radius as creative agency of record following an agency review. Blast Radius will be responsible for working with Bonefish Grill to develop their brand and steward it across all channels, including advertising, in-restaurant, digital, and social.

“We’re very excited to partner with Blast Radius as our advertising agency of record. We believe the strength of their strategy and creative will help push us to the next level,” said Scott Johnson, vice president Marketing, Bonefish Grill, regarding the appointment.

Darryl Braunmiller, general manager, Blast Radius New York, explains: “We’re extremely pleased to have the opportunity to work with Bonefish Grill as their creative agency of record. As a digital agency, we have always led with consumer insights, and we will be working with Bonefish Grill to leverage that insight-driven strategy across all of their marketing channels. Their willingness to look beyond traditional agencies indicates an innovative spirit perfectly aligned with our culture.”

Steve Nesle, executive creative director, Blast Radius, adds: “This is an exciting time for Bonefish Grill. We look forward to helping them shape their brand and doing some great work together.”