Bloomin' Brands, Inc. announced the appointment of Donagh Herlihy as executive vice president digital and chief information officer.  

Herlihy joins the company from Avon, where he led eCommerce and global information technology strategy and operations. His appointment is effective today.

"Donagh's expertise integrating IT with marketing will be invaluable as we continue to enhance our digital marketing and technology applications," says Elizabeth Smith, CEO. "In addition, he has united geographically dispersed country-led organizations into single global business units for two complex brands. His insight will guide us as we implement our long-term strategic growth plan internationally."

Herlihy joined Avon in 2008. Prior to that role, he served as chief information officer for the Wrigley Company where he drove the global transformation of the organization and business processes. His previous experience also includes leadership positions in human resources and supply chain.

Herlihy holds a BSC in industrial engineering and a master's degree from the Institute of Technology and Trinity College in Dublin. He has completed the executive program at the University of Michigan, Ross School of Business.

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