Native Grill and Wings, an Arizona restaurant chain known for its 20 wing flavors that guests can order by the individual wing, is ready to spread nationwide with franchising.
After focusing expansion efforts over the past 35 years in Arizona, where all but two of the chain’s 31 restaurants are located, Native Grill and Wings has begun to aggressively break into emerging markets across the country.
Company plans call for opening eight new restaurants in 2015 and having as many as 100 total locations nationwide by 2020.
There are already 14 new restaurants in various stages of development throughout Arizona, Colorado, Idaho, Mississippi, Montana, South Dakota, Utah, and Wyoming.
“We’ve primarily followed the hub-and-spoke model of expansion, conquering our local market first, expanding into nearby locales and regions, and finally expanding nationally,” says CEO Dan Chaon.
“We’re incredibly proud of the recognition and iconic status we’ve received in our own backyard over the past three decades. Now, with a strong leadership team and a growing group of franchisees, we’re ready to receive the same recognition nationwide,” he says.
Native Grill and Wings (or simple Native) focuses on food and being family-friendly unlike competitors such as Hooters, Twin Peaks, and Buffalo Wild Wings.
The polished sports grill offers 20 wing flavors including Strawberry Hot, Ancho Chile Lime, Asian Garlic, and Honey Chipotle that guests can order by the individual wing, as well as an extensive menu of burgers, sandwiches, salads, and more. Most of the sauces and rubs can be used to customize other menu items.
The restaurants are divided into bar and restaurant, with approximately 30-40 flat screen TVs throughout offering sports coverage for families and serious fans, with a customer base spanning all generations.