The addition of the bar as a more prominent fixture has impacted the menu, too. Carson says the Louisiana-focused menu goes hand in hand with many of the drink offerings, such as the Bloody Mary and Mimosa. Many of the limited-time offers are presented in pairs so new menu items have a suggested corresponding cocktail.
Carson says Jason Knoll, Another Broken Egg’s VP of culinary, is the “difference maker” in the menu’s creativity. Besides breakfast classics like pancakes and French toast, the cafe also offers New Orleans-style dishes like the Louisiana crawfish skillet and biscuit beignets.
Along with the breakfast sphere’s explosion, the technology boom also encouraged Another Broken Egg’s growth. Carson says the chain has garnered high marks on sites such as Yelp and with its net promoter scores.
“A barometer of anybody's success these days is Yelp. It's not so much what do you think of yourself but it's what your customers think of you,” Carson says.
Carson acknowledges processes like franchising rely less on a company’s branding and more about the people’s perception, thanks to technology. But even technology’s ability to spotlight Another Broken Egg’s value has its limit. Carson says the concept’s consistent growth will continue to be based on the timeless table experience.
“You can have great food, but if that level of customer service is not there … you're just not going to win the game,” Carson says.
The newly designed interior certainly changes the cafe’s customer experience. But Carson is hesitant to merit these changes as a “relaunch.” He says the concept is still in tune with its original Louisiana roots, and will continue to embrace successful markets. As the company expands beyond the Southeast, its suburban-driven market is an edge the chain will leverage in Middle America and the West Coast.
“I think it's just kind of staying true to school, finding your match in other markets,” Carson says. “It's basically identifying those markets across the U.S. that mimic or mirror the markets that historically we've done well in.”
Carson is sure that if the company continues to grow at its current rate, the goal of 300 restaurants nationwide will be reached well in advance of 2025. Carson says Another Broken Egg has prepared for its nationwide boom with added infrastructure—primarily operational staff—to handle growth. He says the strategy is all in the numbers.
“The more we expand those points around the U.S., the more that people are familiar with the brand, the quicker, faster, and more efficiently we grow,” Carson says.
At the same time, the company intends to enjoy the process.
“The franchisees are very happy. And our best sales people are happy franchisees,” Carson says. “It's always fun when you're in growth mode.”