Waffle House selected Olo to power digital ordering and payment across all of its locations nationwide. Marking the iconic restaurant brand’s first significant investment in digital, Waffle House will leverage Order, Pay—including Borderless accounts—and Expo to streamline ordering and simplify payments for both guests and employees at scale. “Waffle House is focused on providing exceptional […]

Waffle House is now offering diners new contactless ways to pay with Oracle Payment Cloud Service. Whether settling a check for the chain’s signature waffles or ‘scattered, smothered, and covered’ hashbrowns, customers can use the latest contactless payment options, including debit/credit cards, Apple Pay, Google Pay, and Samsung Pay. For Waffle House, this means bringing […]

Waffle House has chosen Postmates as the chain’s first delivery partner. In an effort to #GetWaffleHouseBacktoGreen, the company is offering free delivery all through Monday from more than 800 Waffle House locations, when you use the code LOVEWAFFLES.  Waffle House has been serving guests since 1955, and now you can have many of your Waffle House favorites […]

Smithfield Foodservice and Waffle House, Inc., have come together again in celebration of this year’s NASCAR season with their annual Race for Rewards promotion. Now through July, the promotion places loyal diners front and center to experience the best in stock car racing and pork. This marks the fourth year the two breakfast giants have […]

Waffle House completed its rollout of mobile point of sale system NCR Silver to 1,400 corporate locations across the country. The restaurant brand is now also preparing to roll out NCR Silver to hundreds of participating franchise restaurants. Waffle House, which previously used a traditional cash register and a separate credit card reader, chose NCR […]

As summer storm season starts, the nation looks to the Federal Emergency Management Agency (FEMA), and FEMA looks to Waffle House. FEMA administrator Craig Fugate coined the “Waffle House Index” in 2011 after an F5 tornado devastated Joplin, Missouri. The two Joplin Waffle Houses remained operational. The Wall Street Journal quoted Fugate saying, "If you […]

An independent panel of judges has selected the finalists for the National Restaurant Association’s inaugural Operator Innovations Awards. Three finalists in each of five categories–Sustainability, Technology, Food Safety, Health & Nutrition, and Menu Development–will be brought to Chicago for the Association’s 2012 Restaurant, Hotel-Motel Show this May. The winners in each category, plus an Innovator of the Year […]