Shanghai's first Outback Steakhouse opened December 11 on the first floor of SML Plaza in the Huangpu District. The new restaurant is the first company-owned restaurant in China for Bloomin' Brands, Inc.
"We're looking forward to bringing an authentic steakhouse experience to Shanghai," says David Berg, president of the International Division at Bloomin' Brands. "This opening builds upon our success in Korea and Hong Kong as we continue to expand our international footprint where we believe there is global demand and relevance for our brand."
Outback Steakhouse opened its first international restaurant in 1996, less than 10 years after the first U.S. location. Today, the brand is a global casual dining leader with more than 200 restaurants in 20 countries and territories, including Australia, South Korea, Brazil, and Hong Kong.
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