The ICEE Company, leader in the Frozen Beverage Industry, announces Ender’s Game Promotion.
ICEE has assembled a retail and online program with Ender's Game Battle School Blastberry and Orbital Orange ICEE flavors, with a promotion featured on Ender's Game themed ICEE cups and prominent signage in movie theaters, quick service restaurants, and convenience stores nationwide. A sweepstakes overlay gives consumers a chance to win an Astronaut Training Experience supported through retailers and social media.
“ICEE is a perfect fit for a fun and exciting film such as Ender’s Game,” says Dan Fachner, president of The ICEE Company. “With these promotional cups we can engage with our consumers and give them an opportunity to live a day in the life of Ender through our sweepstakes.” Ender’s Game opens in theaters and IMAX November 1, 2013.