Bennigan's Franchising Company can't wait for St. Paddy's Day 2013, so it is gearing up for the Big Day in a big way.
Bennigan's restaurants across the country are kicking it off with "1/2 Way to St. Paddy's Day" parties around September 17, then continuing the countdown on the 17th of each month (October–February) with featured specials aimed at the inner Leprechaun in everyone.
"At Bennigan's, every day is St. Paddy's Day," says Paul Mangiamele, Bennigan's president and CEO. "Our Irish Hospitality isn't just a once-a-year thing, so 'getting our green' on with a celebration of our legendary food and drinks every month is a win-win for our guests and our restaurant teams."
The "1/2 Way to St. Paddy's Day" promotion features a big celebration at every Bennigan's location on or around September 17, the halfway mark to St. Patrick's Day.
Participating restaurants will welcome guests with food and drink specials, live music, green beer, giveaways, and more.
Continuing the theme, Bennigan's restaurants will be counting down to the big day in March with a celebration on the 17th of each month through February. These festivities will include featured green drinks such as the new Irish Flag shot, Irish Lemonade, Celtic Cooler, and Jack Daniel's Apple Sour, as well as food specials and exclusive discounts.
"Bennigan's owns March 17th," Mangiamele says. "Throughout September, our restaurants will be giving out 'countdown coupons' worth 25 percent off your entire food purchase on the 17th of each month. We're going to keep the excitement building through February, then gear up for the Big Day with the biggest party anyone has ever seen."