North America's iconic sports pub franchise made famous by its signature Buffalo-style chicken wings and community-centric activism, announced today the signing of a master franchise agreement with the Koni Group to open multiple restaurants in Jordan over the next several years. The first restaurant in the agreement will open in Amman near the US embassy.
Although Jordan is an uncharted territory for Beef 'O' Brady's, the brand is no stranger to developing its family-friendly concept abroad. In February 2012, Beef 'O' Brady's announced the signing of a master franchise agreement to open five restaurants in Qatar over the next 10 years, and in November 2012, the Tampa-based franchise entered a partnership with the Cedars Group to open multiple restaurants in Mongolia. Beef 'O' Brady's also expects to open their first location in Saudi Arabia in June 2013. Moreover, company executives plan to open as many as 60 Middle East restaurants by 2018.
"From the food to the atmosphere, Beef 'O' Brady's boasts universal appeal, and these traits give our brand a highly unique and competitive position in the marketplace," says James Walker, chief development officer of Beef 'O' Brady's. "There's a growing demand for more American brands abroad, yet we're solely focused on developing the brand the right way. The Koni Group has a storied history of making sound investments, and attracting a group of their business acumen and esteemed reputation is a true testament to our business model."
As Beef 'O' Brady's sets its sights on further international development in such countries as China, United Arab Emirates, Canada, and Mexico, executives with the company are taking a careful approach to identifying area developers and master franchise partners with business savvy, tenacity, and a readiness to reinvest in their communities. Like all domestic Beef 'O' Brady's restaurants, the Jordan locations will put a major emphasis on service and food quality. Since the company's inception, each Beef 'O' Brady's has been committed to strengthening local ties through philanthropic partnerships and volunteerism.
The development into Jordan is part of a much larger company mission to aggressively grow the brand in the coming years, which also includes domestic development in underserved markets. During 2013, the company will also explore growth opportunities in nontraditional venues such as airports.
"There is a large demand for quality family casual restaurants in Jordan, and we're honored to partner with one of the pioneers of the industry," says Neal Koni of the Koni Group.