Applebee’s International Reports August Comparable Sales


Applebee’s International, Inc. (Nasdaq:APPB) today reported comparable sales for the four-week period ended August 26, 2007.

System-wide domestic comparable sales decreased 0.9 percent for the August period, while comparable sales for domestic franchise restaurants decreased 0.7 percent. Comparable sales for company restaurants decreased 1.6 percent, reflecting a decrease in guest traffic of between 6.0 and 6.5 percent, combined with a higher average check. Sales and traffic for company restaurants for August 2006 were positively impacted by the drop of a free-standing insert (FSI) during the month.

System-wide domestic comparable sales for the quarter-to-date period through August (eight weeks) have decreased 0.9 percent, with domestic franchise restaurant comparable sales down 0.9 percent and company comparable restaurant sales down 0.8 percent.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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