Primary Category
Chain Restaurants
Primary Category
Franchising
Primary Category
NextGen Casual
The burger brand is on the cusp of a culinary and operations transformation.
The chain, which went bankrupt early into the pandemic, will reopen in Tucson, Arizona, where it operated from 1996 to 2020.
Adam Golomb, named CEO at the start of 2023, is working to keep the brand modernized and relevant, but not too flashy.
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