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Your customers may be spending more and more time in front of Facebook these days, whether through their phone or their computer, but don’t worry, this is something you can capitalize on.
Ordr.in is a new app that allows consumers to order food from you without even leaving the social networking site they’re glued to.
For consumers it’s easy: They hit the app directly from the Facebook page they’re on and choose a restaurant. From there they order their food, and without having to even leave their chair, their meal will soon be delivered.
It’s no harder for the restaurants. They provide their menu to Ordr.in and pay a monthly fee ($50) to the New York City-based company. The only other charge is a one-time $200 set-up fee that’s waived for the first 500 restaurants to participate.
Once they’re signed up, restaurants are included in Ordr.in’s marketing system, which promotes their menu across the Internet.
And what’s especially useful to restaurants is that a soon as a customer orders a meal, that information—“Joe ordered food from Papa’s Pizza,” for example—appears on his or her Facebook timeline.
Friends of the diner can then “like” the restaurant or can also click on two new tabs, “crave” and “eat.”
This means that every time a customer orders through Ordr.in, your restaurant is getting free marketing and free publicity because his or her friends will read about it on Facebook.
According to Nielsen, 92 percent of consumers say they trust recommendations of family and friends above other forms of advertising.
“Each time a customer publishes their craves and orders, restaurants get powerful marketing that can’t be bought,” says David Bloom, CEO of Ordr.in.
So far, participating restaurants are in dozens of cities, including New York and Phoenix.
There are no worries, really, about Ordr.in not sticking around for long, either, since the company is backed by Google Ventures.
Coming up, each restaurant’s site through Ordr.in will be able to be customized with colors and logos.
The easier you can make doing business with your restaurant the better, says Dave Gonynor, CEO of That’s Biz, a restaurant marketing company based in Bloomfield Hills, Michigan.
“Restaurants are finding it important to give customers reasons to visit their Facebook page. Certainly online ordering available right from Facebook saves the customers a few key strokes to navigate to the restaurant’s website and place the order there. Long-term convenience and time savings will win.”