Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Holiday Dining Habits

From Halloween to New Year’s Day, consumers reveal what they like and don’t like about dining out at the holidays.

Bonefish Grill Rebrands, Launches Bar Bites Menu Bonefish Grill Rebrands, Launches Bar Bites Menu

Bonefish Grill calls for reinvention with the launch of "Incredible Served Daily," a new tagline and marketing campaign focused on the company's mission.

Upscale And Affordable Steakhouse Slated for Scottsdale

Chef Charles Schwerd, the talent behind the Arrowhead Grill, is bringing his culinary perspective to north Scottsdale, Arizona with Preston’s, an upscale yet affordable steakhouse.

PepsiCo Names Finalists in Superbowl Dish Competition PepsiCo Names Finalists in Superbowl Dish Competition

Two teams of student chefs from The Culinary Institute of America are one step closer to Super Bowl glory.

Winning Game Day Winning Game Day

Restaurant chains look to score big on Super Bowl Sunday.

Waffle House Partners with Rising Golf Star Waffle House Partners with Rising Golf Star

Waffle House is excited to announce a partnership with LPGA rising star Brooke Pancake for the 2015 season.

Carrabba's Offers 15 Percent Off Meals Carrabba's Offers 15 Percent Off Meals

To kick off 2015, Carrabba's Italian Grill is offering 15 percent off of every meal for a limited time through March 8.Also to celebrate 2015, bottles of Rodney Strong Chardonnay, Merlot, or Cabernet are $20.15.

The Kids Are All Right The Kids Are All Right

Parties with children under 12 account for more than $17 billion in annual restaurant spending, the National Restaurant Association reported in 2013, but that amount may be on the decline.

Restaurants Break Free From the Chain Gang Restaurants Break Free From the Chain Gang

There are a lot of things that get under the skin of Legal Sea Foods president and CEO Roger Berkowitz, but one thing that bothers him almost daily is when his restaurant is called a chain.

The Greene Turtle Includes Games In Rewards App The Greene Turtle Includes Games In Rewards App

Fans who frequent The Greene Turtle to follow sports have more to cheer about with the debut of a new mobile app feature that lets them get more involved in the game and earn rewards for playing well.

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