Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Dollar Days

Quaker Steak & Lube Turns 40 with Yearlong Party

Casual-dining franchise Quaker Steak & Lube announces a year-long celebration of the brand's 40th anniversary. The company is commemorating four decades with a national social media promotion,...

How OpenTable Lists Influence the Industry

The restaurant industry is a regular target of Top or Hot or Best lists, whether in print or on a blog. In the mix since 2011 is OpenTable’s yearly Top Hot Spots list, comprised of 100 restaurants...

Menu Mentions: “Organic” Trends Downward as “Gluten-Free” Explodes

Restaurants and consumers alike appear to have become jaded when it comes to the word organic on menus, largely because the word has been over-used and under-defined relative to its meaning for healthy,...

Data Firms Offer Insights on Dining Purchases

IRI, which creates innovative solutions and services for consumer, retail, and over-the-counter healthcare companies, announced today a new, exclusive alliance with GuestMetrics, known for capturing point-of-sale...

Hard Rock Guests Sing for Free Dinner on Tax Day Hard Rock Guests Sing for Free Dinner on Tax Day

On Tuesday, April 15, 2014, or Tax Day, legendary rocker Bret Michaels will make an appearance at Hard Rock Cafe New York as Hard Rock Cafe opens up its stages to give fans a chance to "Sing for...

Johnny Rockets Lands Gig on TNT's "Inside Job" Johnny Rockets Lands Gig on TNT's "Inside Job"

Global hamburger franchise Johnny Rockets was featured on the latest episode of TNT's new reality series, "Inside Job." Each week on "Inside Job," one of America's hottest...

Yard House Updates Draft Selections Yard House Updates Draft Selections

New drafts are flowing at every Yard House as the restaurant introduces The Official Yard House 2014 Draft. Nationally, more than 1,000 new tap handles have been introduced based on beer trends such as...

Carolina Ale House Revamps Beverage Program Carolina Ale House Revamps Beverage Program

Carolina Ale House’s revamped beverage menu—with a dedication to local and craft beers, more wine options, and new mixed drinks—is generating buzz in unexpected venues. The sports-themed...

NYY Steak Steps up to Bat with Specials NYY Steak Steps up to Bat with Specials

To celebrate the Bronx Bombers' home opener against the Baltimore Orioles, on Monday, April 7, NYY Steak Manhattan in Midtown will offer multiple specials.Leading off the festivities is a $27 Championship...

SimpleDeal Fundraises to Expand Reach of Dining Deals SimpleDeal Fundraises to Expand Reach of Dining Deals

SimpleDeal, a mobile app rolled out in January that allows consumers to find immediate dining deals and offers, is engaging in a 60-day, nationally targeted campaign to raise funds to expand the...
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