Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Holiday Dining Habits

From Halloween to New Year’s Day, consumers reveal what they like and don’t like about dining out at the holidays.

Groupon Gives Restaurants Greater Control Over Promotions Groupon Gives Restaurants Greater Control Over Promotions

Today, Groupon announced several additions to its popular Deal Builder tool for merchants that expand the platform to include restaurants and provide all businesses with greater control over the appearance and structure of their promotion.

Macaroni Grill Turns Up the Volume on Radio Ads Macaroni Grill Turns Up the Volume on Radio Ads

A new study suggests it is time for restaurants to rethink their relationship with the radio dial.

Restaurants Reap Benefits of Business Diners Restaurants Reap Benefits of Business Diners

For the first time, Dinova LLC, which connects restaurants and corporations to drive business-related dining occasions, released three Top 10 lists detailing which of its nationwide network restaurant partners are earning the most business from Dinova's grow

The Basics of Building a Loyalty Program The Basics of Building a Loyalty Program

Loyalty customers are 70 percent more likely to make a repeat visit, according to data, so experts say it's crucial restaurants set up loyalty programs if they want to build a core of happy repeat customers.

Cotton Patch Highlights Local During 25th Birthday  Cotton Patch Highlights Local During 25th Birthday

When Cotton Patch Cafe opened its doors in 1989 in the east Texas town of Nacogdoches, local recipes decorated the menu.

Restaurants Are the Real Winners on Trivia Night Restaurants Are the Real Winners on Trivia Night

What’s a fun, yet academic, way for restaurants to triple their food and beverages sales on a slow weeknight? Think Alex Trebek.

Latino Purchasing Power Latino Purchasing Power

Recent studies show that Latino buying power hit just more than $1.3 trillion in the past year, which has made many in the full-service restaurant industry take notice and take action. At the same time, Latinos are already influencing dining habits of Americans.

The Pros and Cons of OpenTable The Pros and Cons of OpenTable

Chicago’s Four Corners Tavern Group prides itself on offering high-quality burgers, pizzas, and craft beers. Both the menu and the service are elevated. But the group’s nine bars are casual neighborhood institutions, so there was never much need for a complex reservation system.

Mellow Mushroom Celebrates 40 Years with 1974 Throwback Menu Mellow Mushroom Celebrates 40 Years with 1974 Throwback Menu

Mellow Mushroom Pizza Bakers will bring back selections from its original 1974 menu on Aug. 20 in a “Way Back Wednesday” celebration to mark the brand’s 40th anniversary.

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