Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Holiday Dining Habits

From Halloween to New Year’s Day, consumers reveal what they like and don’t like about dining out at the holidays.

Inside Strategies for Out-of-Towners Inside Strategies for Out-of-Towners

Even markets that aren’t tourist destinations welcome visitors, and restaurants roll out the welcome mat for conventioneers, business travelers, and sports enthusiasts.

BWW Readies #WingWisdom Campaign for March Madness BWW Readies #WingWisdom Campaign for March Madness

Buffalo Wild Wings introduced a new brand campaign entitled #WingWisdom, that brings to life the company’s take on sports, food, fandom and everything in between. 

Texas de Brazil Taps Travel and Tourism Industry in N.Y. Texas de Brazil Taps Travel and Tourism Industry in N.Y.

Texas de Brazil announced the activation of its newest tourist offering via The New York Pass. 

Final Four Predicted to Bump Indianapolis' Restaurant Sales Final Four Predicted to Bump Indianapolis' Restaurant Sales

Indianapolis will welcome four college basketball teams and their raving fans next month as the finalists compete for the NCAA championship. Also in the fray, however, will be Indianapolis restaurants, competing for their share of the out-of-towners' business.

Denver Bar Louie Celebrates Remodel With Promotions Denver Bar Louie Celebrates Remodel With Promotions

Bar Louie announced they are celebrating the recent remodels of their Denver locations in Centennial and Stapleton with two days of specials and events.

Chief Ingredient Renamed GoFanbase, Launches App

GoFanbase, formerly Chief Ingredient, a company offering a turnkey program enabling a wide range of organizations including restaurants to manage social media, online reputation, and online advertising, announced its new corporate name and iOS application.

Quaker Steak and Lube Draws Fans with Bracket Challenge Quaker Steak and Lube Draws Fans with Bracket Challenge

With the men’s college basketball tournament just around the corner, Quaker Steak & Lube announced that Lubies can march in for Lube Bracket Madness for a chance to take part in its company-wide $100,000 Bracket Challenge.

CARU Questions Dave & Busters Promotion CARU Questions Dave & Busters Promotion

The Children’s Advertising Review Unit recommended that Dave & Buster’s discontinue “free” claims in future promotions where any purchase is required.

Rock Bottom Announces 24th Fire Chief Promotion Rock Bottom Announces 24th Fire Chief Promotion

Rock Bottom Restaurant & Brewery announced the return of its Fire Chief Ale promotion and limited-time menu.

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