Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Dining Gifts and Gift Cards Go Mobile with Gratafy Dining Gifts and Gift Cards Go Mobile with Gratafy

Brian Erke and Ryan Halper went to college together in Seattle, and like many college friends, they had a tradition of dining out together on birthdays.

NYC Restaurant Week Tests Instant Feedback Platform NYC Restaurant Week Tests Instant Feedback Platform

iTrueReview, the new instant feedback business review system, is offering free use of its platform with accompanying social media publicity for restaurants taking part in the NYC Restaurant Week, July 21 through August 15.

Guess Who's Crawling to Dinner Guess Who's Crawling to Dinner

Meeru Dhalwala, chef and co-owner of Shanik in Seattle and Vij’s in Vancouver, British Columbia, first tried insects herself in the summer of 2008 after she read a New York Times article about eating them.  

Indianapolis Firm Provides Marketing Solutions for Industry

Drawing on its vast restaurant industry experience, Z Marketing Partners, an Indianapolis-based marketing communications agency, unveiled an affordable service for restaurant owners interested in increasing its brand awareness using the talents of a fully-staffed marketing department.

Duffy’s Solution to Growing Traffic Beyond Sports Duffy’s Solution to Growing Traffic Beyond Sports

Football, baseball, basketball—it didn’t matter the sport. At casual-dining restaurant Duffy’s Sports Grill, locations brimmed to the top with guests like a delightfully full pint of beer when sports games were on.

Wolfgang's Steakhouse Miami Taps The Gab Group As Agency Wolfgang's Steakhouse Miami Taps The Gab Group As Agency

Wolfgang's Steakhouse in Miami, one of eight locations by renowned steak connoisseur Wolfgang Zwiener, has appointed award-winning brand specialists The Gab Group as agency of record. 

TGI Fridays Offers Bottomless Appetizers TGI Fridays Offers Bottomless Appetizers

To ensure the good times keep going, TGI Fridays is launching "Endless Appetizers," a summer-long promotion with a continuous supply of the brand's favorite appetizers for only $10 per person.

Denny's and Atari Partner to Rejuvenate Classic Arcade Games Denny's and Atari Partner to Rejuvenate Classic Arcade Games

Denny's, America's iconic family diner, and Atari, one of the world's most recognized publishers and producers of video game entertainment, have joined together to bring back a few classic arcade games, but with some new twists. 

Platform Leverages In-Restaurant Experience Data to Steer Business Decisions

In mid-June, Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity and mission: InMoment.  

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