Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Holiday Dining Habits

From Halloween to New Year’s Day, consumers reveal what they like and don’t like about dining out at the holidays.

Quaker Steak and Lube Draws Fans with Bracket Challenge Quaker Steak and Lube Draws Fans with Bracket Challenge

With the men’s college basketball tournament just around the corner, Quaker Steak & Lube announced that Lubies can march in for Lube Bracket Madness for a chance to take part in its company-wide $100,000 Bracket Challenge.

CARU Questions Dave & Busters Promotion CARU Questions Dave & Busters Promotion

The Children’s Advertising Review Unit recommended that Dave & Buster’s discontinue “free” claims in future promotions where any purchase is required.

Rock Bottom Announces 24th Fire Chief Promotion Rock Bottom Announces 24th Fire Chief Promotion

Rock Bottom Restaurant & Brewery announced the return of its Fire Chief Ale promotion and limited-time menu.

Boston's Supports No Kid Hungry Campaign Boston's Supports No Kid Hungry Campaign

Just in time for Valentine’s Day, Boston’s Restaurant & Sports Bar (Boston’s) is hosting its 17th annual Boston’s Cares fundraiser.

Chef Emeril Celebrates 25 Years In New Orleans Chef Emeril Celebrates 25 Years In New Orleans

On March 26, 2015, Emeril’s New Orleans, the original flagship restaurant created by Emeril Lagasse, will celebrate 25 years since it opened in New Orleans’ Warehouse District.

Tilted Kilt Launches Wing Promotion and Sauces Tilted Kilt Launches Wing Promotion and Sauces

According to the National Chicken Council’s Wing Report, more than 1.25 billion wings were devoured during Super Bowl XLVIII.

Olive Garden Offering Parents A Night Out Olive Garden Offering Parents A Night Out

Olive Garden is breaking down the barriers to date night for parents through a North American partnership with My Gym, a children's fitness program.

Lobsterfest Promotion Returns to Red Lobster Lobsterfest Promotion Returns to Red Lobster

Red Lobster's Lobsterfest is back for a limited time.

Fogo de Chão Offers Complimentary Meal for Valentine's Diners Fogo de Chão Offers Complimentary Meal for Valentine's Diners

This Valentine’s Day weekend, Fogo de Chão invites guests to impress dining companions with an elegant and authentic Brazilian culinary experience.

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