Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Dollar Days

Menu Mentions: “Organic” Trends Downward as “Gluten-Free” Explodes

Consumers are jaded when it comes to the word organic on menus, and it’s showing. But they’re perking up when they see terms such as gluten-free, signature, and freshly picked.While organic...

Data Firms Offer Insights on Dining Purchases

IRI, which creates innovative solutions and services for consumer, retail, and over-the-counter healthcare companies, announced today a new, exclusive alliance with GuestMetrics, known for capturing point-of-sale...

Hard Rock Guests Sing for Free Dinner on Tax Day Hard Rock Guests Sing for Free Dinner on Tax Day

On Tuesday, April 15, 2014, or Tax Day, legendary rocker Bret Michaels will make an appearance at Hard Rock Cafe New York as Hard Rock Cafe opens up its stages to give fans a chance to "Sing for...

Johnny Rockets Lands Gig on TNT's "Inside Job" Johnny Rockets Lands Gig on TNT's "Inside Job"

Global hamburger franchise Johnny Rockets was featured on the latest episode of TNT's new reality series, "Inside Job." Each week on "Inside Job," one of America's hottest...

Yard House Updates Draft Selections Yard House Updates Draft Selections

New drafts are flowing at every Yard House as the restaurant introduces The Official Yard House 2014 Draft. Nationally, more than 1,000 new tap handles have been introduced based on beer trends such as...

Carolina Ale House Revamps Beverage Program Carolina Ale House Revamps Beverage Program

Carolina Ale House’s revamped beverage menu—with a dedication to local and craft beers, more wine options, and new mixed drinks—is generating buzz in unexpected venues. The sports-themed...

NYY Steak Steps up to Bat with Specials NYY Steak Steps up to Bat with Specials

To celebrate the Bronx Bombers' home opener against the Baltimore Orioles, on Monday, April 7, NYY Steak Manhattan in Midtown will offer multiple specials.Leading off the festivities is a $27 Championship...

SimpleDeal Fundraises to Expand Reach of Dining Deals SimpleDeal Fundraises to Expand Reach of Dining Deals

SimpleDeal, a mobile app rolled out in January that allows consumers to find immediate dining deals and offers, is engaging in a 60-day, nationally targeted campaign to raise funds to expand the...

Duffy's Expands Mobile Options in Loyalty Program Duffy's Expands Mobile Options in Loyalty Program

Duffy's Sports Grill, with 24 locations in Florida, has expanded its MVP loyalty program with the addition of mobile check-in, mobile sign-up, and real-time messaging capabilities. Its MVP program...

Groupon Partners with Local Food Banks

Groupon is partnering with a number of food banks in the nation to present the One Groupon, One Meal campaign launching March 19 and running through April 1. Every time a subscriber purchases a Groupon...
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