Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Restaurants Are the Real Winners on Trivia Night

What’s a fun, yet academic, way for restaurants to triple their food and beverages sales on a slow weeknight? Think Alex Trebek.

Cotton Patch Highlights Local During 25th Birthday  Cotton Patch Highlights Local During 25th Birthday

When Cotton Patch opened its doors in 1989 in the east Texas town of Nacogdoches, local recipes decorated the menu.

Mellow Mushroom Celebrates 40 Years with 1974 Throwback Menu Mellow Mushroom Celebrates 40 Years with 1974 Throwback Menu

Mellow Mushroom Pizza Bakers will bring back selections from its original 1974 menu on Aug. 20 in a “Way Back Wednesday” celebration to mark the brand’s 40th anniversary.

Legal Sea Foods: "Don't Call Us a Chain" Legal Sea Foods: "Don't Call Us a Chain"

A new advertising campaign from Legal Sea Foods doesn't show delicious fish, satiated diners, or any of the countless attributes that have made the Boston-based restaurant famous. Instead, the campaign focuses on something that Legal Sea Foods is saying it is not: a chain rest

Chevy's Guest-Generated Content Becomes Ad Campaign Chevy's Guest-Generated Content Becomes Ad Campaign

Chevys Fresh Mex Mexican Restaurants recently launched an innovative digital and in-store marketing effort that tells the story of Chevys through the images of its guests. 

Traditional Media Bows to Social Traditional Media Bows to Social

Social media has superseded traditional media’s importance to more than half of restaurateurs.

Dining Gifts and Gift Cards Go Mobile with Gratafy Dining Gifts and Gift Cards Go Mobile with Gratafy

Brian Erke and Ryan Halper went to college together in Seattle, and like many college friends, they had a tradition of dining out together on birthdays.

NYC Restaurant Week Tests Instant Feedback Platform NYC Restaurant Week Tests Instant Feedback Platform

iTrueReview, the new instant feedback business review system, is offering free use of its platform with accompanying social media publicity for restaurants taking part in the NYC Restaurant Week, July 21 through August 15.

Guess Who's Crawling to Dinner Guess Who's Crawling to Dinner

Meeru Dhalwala, chef and co-owner of Shanik in Seattle and Vij’s in Vancouver, British Columbia, first tried insects herself in the summer of 2008 after she read a New York Times article about eating them.  

Indianapolis Firm Provides Marketing Solutions for Industry

Drawing on its vast restaurant industry experience, Z Marketing Partners, an Indianapolis-based marketing communications agency, unveiled an affordable service for restaurant owners interested in increasing its brand awareness using the talents of a fully-staffed marketing department.

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