Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.


Delivery Services Go Gourmet

Gourmet restaurants are going a step further to cater to customers—by giving them the option to dine at home.

Outback Ad Campaign Promotes Brand as Steak Authority

Multi-Media, Multi-Platform "Bold at Steak" Campaign Launches Today

Mama Fu's Adds Marketing Executive to Board of Directors

Hood is Chief Marketing Officer for Habit Restaurants Inc.

New Chili's Loyalty Program Combines Ease and Engagement

My Chili's Rewards Leverages Technology, Personalization, and Gaming

Passport Program Expands, Diversifies for Liquor Laws

The Passport Program, which offers summer-long discounts at restaurants and bars in various cities, will expand to six new cities this summer, though its standard two-for-one specials may not; the

Applebee's Takes Over Times Square for New Menu Launch

Combining Twitter's new Periscope video broadcasting service with a takeover of 12 of the famed Times Square video billboards, Applebee's Neighborhood Grill & Bar is inviting

California Pizza Kitchen Sweepstakes Celebrates Mom

In celebration of Mother’s Day, California Pizza Kitchen gathered together some oyal guests to pay tribute to their moms and to announce a month-long “Dear Mom” sweepstakes.

Another Broken Egg Cafe Announces May Giveaway for National Egg Month

To celebrate National Egg Month in May, Another Broken Egg Cafe, which cracks an average of 580,000 eggs each month, is offering the chance to win a summer vacation package to the Hilton Sandestin

Star Power: Leveraging Online Reviews

Today, more than 80 percent of the U.S. population reads online reviews before making any type of purchase.

Business Diners Pay Dividends

High-end restaurants that typically ramp up their staffing and operations for weekend suppers and Sunday brunch may need to add a new segment to their strategies: Weekday business diners are the la