Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Holiday Dining Habits

From Halloween to New Year’s Day, consumers reveal what they like and don’t like about dining out at the holidays.

The Basics of Building a Loyalty Program The Basics of Building a Loyalty Program

Loyalty customers are 70 percent more likely to make a repeat visit, according to data, so experts say it's crucial restaurants set up loyalty programs if they want to build a core of happy repeat customers.

Cotton Patch Highlights Local During 25th Birthday  Cotton Patch Highlights Local During 25th Birthday

When Cotton Patch Cafe opened its doors in 1989 in the east Texas town of Nacogdoches, local recipes decorated the menu.

Restaurants Are the Real Winners on Trivia Night Restaurants Are the Real Winners on Trivia Night

What’s a fun, yet academic, way for restaurants to triple their food and beverages sales on a slow weeknight? Think Alex Trebek.

Latino Purchasing Power Latino Purchasing Power

Recent studies show that Latino buying power hit just more than $1.3 trillion in the past year, which has made many in the full-service restaurant industry take notice and take action. At the same time, Latinos are already influencing dining habits of Americans.

Mellow Mushroom Celebrates 40 Years with 1974 Throwback Menu Mellow Mushroom Celebrates 40 Years with 1974 Throwback Menu

Mellow Mushroom Pizza Bakers will bring back selections from its original 1974 menu on Aug. 20 in a “Way Back Wednesday” celebration to mark the brand’s 40th anniversary.

Legal Sea Foods: "Don't Call Us a Chain" Legal Sea Foods: "Don't Call Us a Chain"

A new advertising campaign from Legal Sea Foods doesn't show delicious fish, satiated diners, or any of the countless attributes that have made the Boston-based restaurant famous. Instead, the campaign focuses on something that Legal Sea Foods is saying it is not: a chain rest

Chevy's Guest-Generated Content Becomes Ad Campaign Chevy's Guest-Generated Content Becomes Ad Campaign

Chevys Fresh Mex Mexican Restaurants recently launched an innovative digital and in-store marketing effort that tells the story of Chevys through the images of its guests. 

Traditional Media Bows to Social Traditional Media Bows to Social

Social media has superseded traditional media’s importance to more than half of restaurateurs.

Dining Gifts and Gift Cards Go Mobile with Gratafy Dining Gifts and Gift Cards Go Mobile with Gratafy

Brian Erke and Ryan Halper went to college together in Seattle, and like many college friends, they had a tradition of dining out together on birthdays.

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