Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.

 

Holiday Dining Habits

From Halloween to New Year’s Day, consumers reveal what they like and don’t like about dining out at the holidays.

Melting Pot Channels Guest Feedback into Actionable Insights Melting Pot Channels Guest Feedback into Actionable Insights

Editor's note: Hear Mike Lester share more insights about how The Melting Pot uses guest feedback in our free webinar.This is the age of the customer.

Johnny Rockets Products to be Sold in Stores Johnny Rockets Products to be Sold in Stores

Johnny Rockets today announced its first agreement to private-label its signature menu items for home consumption. 

Florida Citrus Unveils Orange Juice Superhero Florida Citrus Unveils Orange Juice Superhero

In an effort to empower today’s youth to make smart choices about nutrition, the Florida Department of Citrus has introduced a completely redesigned Captain Citrus.

California Pizza Kitchen to Be on TV Series California Pizza Kitchen to Be on TV Series

California Pizza Kitchen will be on the Oct. 17 episode of TNT's new series "On The Menu," the first cooking competition show to give viewers at home the chance to taste the dishes they see on screen. 

Denny's Releases Animated Web Series Denny's Releases Animated Web Series

Denny's and Stoopid Buddy Stoodios, the studio behind "Robot Chicken," have joined forces to create a new animated web series, "The Grand Slams."

Groupon Gives Restaurants Greater Control Over Promotions Groupon Gives Restaurants Greater Control Over Promotions

Today, Groupon announced several additions to its popular Deal Builder tool for merchants that expand the platform to include restaurants and provide all businesses with greater control over the appearance and structure of their promotion.

Macaroni Grill Turns Up the Volume on Radio Ads Macaroni Grill Turns Up the Volume on Radio Ads

A new study suggests it is time for restaurants to rethink their relationship with the radio dial.

Restaurants Reap Benefits of Business Diners Restaurants Reap Benefits of Business Diners

For the first time, Dinova LLC, which connects restaurants and corporations to drive business-related dining occasions, released three Top 10 lists detailing which of its nationwide network restaurant partners are earning the most business from Dinova's grow

The Basics of Building a Loyalty Program The Basics of Building a Loyalty Program

Loyalty customers are 70 percent more likely to make a repeat visit, according to data, so experts say it's crucial restaurants set up loyalty programs if they want to build a core of happy repeat customers.

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