Olive Garden Intros Never Ending Pasta for 1,000 Fans

Beginning Sept. 8, pasta fanatics can purchase one of the 1,000 Pasta Passes to unlock unlimited pasta and Coca-Cola soft drinks from Sept. 22 through Nov. 9.

Pasta Passes are available for $100 starting at 3 p.m. Eastern exclusively via www.OliveGarden.com/never-ending-pasta-pass. With their personalized Pasta Pass in hand, card-holders can enjoy never-ending pasta, pasta toppings such as chicken and shrimp fritta, and Coca-Cola soft drinks as many times as they'd like during the seven-week promotion. Without the Pasta Pass, Never Ending Pasta Bowl starts at $9.99.

"Never Ending Pasta Bowl is our most popular promotion all year; in fact, we served more than 13 million bowls of pasta during last year's promotion," says Jay Spenchian, Olive Garden's executive vice president of marketing. "We're excited to celebrate pasta super fans with our limited edition Pasta Pass, which brings even more value and excitement to our guests' Never Ending Pasta Bowl experiences."

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