An expanding and tasteful demographic is garnering attention from full-service restaurants. Should you target them, too?
Discounted afternoon hours are an effective revenue-boosting strategy.
In June 2012, FSC Franchise Co., LLC acquired the rights to franchise The Brass Tap, the emerging chain best known for its more than 300 craft beers, premium wines, live music and extravagant cigars.
When Beef 'O' Brady's acquired the rights to franchise The Brass Tap in June 2012, chief development officer James Walker had an idea: open The Brass Tap in airports.
Executives look to get in on craft beer trend.