As limited-time flavors are becoming more popular across beverage menus, General Foods International (GFI) is debuting a year of limited time offers with front-of-house merchandising and rebate, to help operator’s get their share of specialty hot beverage profits. A new limited-time flavor will launch each quarter in 2014 – all with the rich, creamy taste expected from GFI:
- Q1- Irish Creme
- Q2- S’mores featuring Jet-Puffed marshmallow
- Q3- English Raspberry Tea
- Q4- Pumpkin Spice
Studies show that 38 percent of customers say their flavor preferences shift with the time of year, particularly amongst customers ages 18–34 who are most likely to say their preferences change with the seasons. Flavors like Pumpkin Spice appeal to consumers during the fall, while fruity flavors are favored in warmer weather. GFI is supporting the launch of all 2014 LTOs with fresh, attention-getting merchandising – wobblers, counter cards, ceiling danglers, and more – and new modern equipment faceplates.
“We’re excited to kick-off 2014 by debuting a contemporary new brand image of General Foods International to best appeal to today’s cappuccino customer,” says Megan Sparks, associate business manager, Coffee, Kraft Foodservice. “And, with the new seasonal offerings, merchandising support, and rebate, operators can drive sales with the specialty hot beverages that today’s consumers crave.”
